You are invited to Wisconsin Lovers Festival, on the famous Old Heidelberg Park Grounds of The Bavarian Bierhaus!
June 13th, 2026 12pm – 5pm
Old Heidelberg Park (700 W. Lexington Blvd. Glendale, WI 53217)
This event is built on the Annual WI & Beer Lovers Festival that has been a staple in Wisconsin for over 10 years. In celebration of America’s 250th Anniversary, we decided to pivot and celebrate everything Wisconsin in 2026!
Wisconsin’s Premier Celebration!
Wisconsin Lovers Fest = celebrating everything people love about Wisconsin. A Celebration of Everything We Love About Wisconsin—On Milwaukee’s North Shore.”
Presented by the Wisconsin Brewers Guild and Discover the North Shore of Milwaukee, & The Bavarian Bierhaus, this iconic event brings together 60+ of the state’s top breweries, cideries, distillers, and foods, offering unlimited tastings in a lively, open-air setting. Attendees can sample exclusive small-batch brews, seasonal favorites, and award-winning pours — all while enjoying live entertainment, food, and unforgettable experiences.
You won’t want to miss the premier beer and food tasting event of the summer featuring more than 60 craft breweries, distilleries, winieres, and cider brands from across the state, local restaurants and cuisine partners, live entertainment and more! Your ticket includes free samples, live entertainment, mingling with craft brewmasters and Wisconsin’s best brands, and fellow enthusiasts.
Wisconsin’s favorite summer celebration of Wisconsin is back and bigger than ever! The WI Beer Lovers Festival returns on Saturday, June 7th, 2025, offering an unforgettable tasting experience
This event will have:
- Wisconsin-themed tastings (cheese pairings, craft sodas, mocktails + cocktails)
- “Only in WI” food items or collaborations
- Live local music (mix of genres + hometown favorites)
- Interactive games (bags/cornhole, trivia, lawn games)
- Photo ops with strong WI branding
- Beer Olympics Games
- Limited-edition festival merch
- A Stein holding contest
- & So Much More
This event will partner with:
- Cheese producers
- Sausage/meat brands
- Beverage brands (alcoholic + non-alcoholic)
- Iconic WI food brands
- Wisconsin based restaurants
- Wi based partners (Bars & Rec, Visit MKE, etc)
- Apparel or lifestyle brands tied to WI pride
A Wisconsin-Wide Celebration on Milwaukee’s North Shore.
More information to come! Save the Date!
