Wisconsin Beer Lovers Festival

Saturday June 7th, 2025

Calling all beer enthusiasts! Back by popular demand, Wisconsin Brewers Guild is thrilled to present the 2025 Wisconsin + Beer Lovers Festival in partnership with Discover the North Shore of Milwaukee, and The Bavarian Bierhaus . You won’t want to miss the premier beer and food tasting event of the summer featuring more than 60 craft breweries from across the state, local restaurants and cuisine partners, live bands and more! Your ticket includes free beer, food samples, live music, mingling with craft brewmasters, and fellow enthusiasts.

Live Entertainment!

Craft Beer & Food/Beverage Partners Announced Soon!

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FOR IMMEDIATE RELEASE

WI Beer Lovers Festival Announces Exciting New Location for 2025

Wisconsin Brewers Guild’s Signature Event

Milwaukee, WI – [December 2024] – The Wisconsin Beer Lovers Festival, the state’s premier celebration of craft beer, is thrilled to announce a new location for its 2025 event. After years of incredible memories at BAYSHORE, the festival will move to The Bavarian Bierhaus’s Famous Old Heidelberg Festival Grounds in Glendale, WI.

This iconic venue, steeped in tradition and brimming with character, offers the perfect setting to continue the festival’s legacy of showcasing Wisconsin’s best craft brews. The Old Heidelberg Festival Grounds, known for their spacious and picturesque ambiance, will provide attendees with an enhanced experience, including more room for tastings, live music, and activities that beer lovers have come to know and cherish.

“The Bavarian Bierhaus is a natural fit for the WI Beer Lovers Festival,” said Becca Garrison Executive Director for Discover the North Shore. “This move allows us to elevate the experience for both our brewers and guests, all while embracing the rich cultural heritage of this historic location.”

The 2025 “WI + Beer Lovers Festival”(New name of the festival) promises to be bigger and better than ever, with an expanded lineup of breweries, enhanced culinary offerings, and unique entertainment in a setting that perfectly complements the spirit of craft brewing. This festival will expand into a “WI Lovers” experience for attendees as well. The Wisconsin Brewers Guild will be looking to incorporate local distilleries, wineries, and non-alcholic options as well as partnering with signature Wisconsin food partners to build on our all encompassing “Wisconsin Festival Experience”.

The event is scheduled for Saturday June 7th, 2025 from 12pm-5pm. Stay tuned for more details, including ticket sales, participating breweries, and special surprises for this milestone year at the new venue.

For more information, visit www.discoverthenorthshoremke.com or to be involved with this amazing Wisconsin Lovers Festival contact Becca Garrison at Becca@discoverthenorthshoremke.com