Milwaukee’s North Shore, stretching through communities like Shorewood, Whitefish Bay, Fox Point, Bayside, Glendale, and Brown Deer, each community has a unique charm that comes from more than just beautiful neighborhoods and lakefront views. What truly gives the area its heartbeat are the small, independent businesses woven into every corner of daily life.
From family-owned bakeries and specialty shops to creative studios and boutique storefronts, these local spots create a sense of community you can’t find in big-box retail. Supporting them doesn’t just make us feel good…it’s an investment in the culture, economy, and identity of our neighborhoods.
Sponsored by The North Shore Chamber of Commerce MKE (https://discoverthenorthshoremke.com/northshore-chamber-home) The North Shore Chamber of Milwaukee’s mission is to make Milwaukee’s North Shore the best place to do business and prosper. We are a chamber organization designed by area businesses…for local businesses in the North Shore and beyond. We promote economic growth and prosperity of our business community through advocacy, collaboration, education, and networking.
Why Supporting Local Matters
- It strengthens the local economy.
Every dollar spent locally stays in the community longer, supporting jobs, families, and future development. - It preserves character.
The North Shore is known for its walkable districts and one-of-a-kind shops. Supporting local helps keep those experiences alive. - It fosters relationships.
Shopping locally means knowing the owners, the baristas, the bakers, the makers. You’re not just a customer, you’re a neighbor.
Spotlight on North Shore Favorites:
Goody Gourmets: A North Shore sweet shop legend known for irresistible caramel corn, gourmet chocolates, and handcrafted treats. The chocolate-dipped delights, caramels,, and seasonal specialties keep locals coming back regularly. It’s the kind of place that turns gift-giving (or snacking) into an experience.
Bricks & Minifigs – North Shore: A paradise for LEGO® fans of all ages. Bricks & Minifigs specializes in new, used, and hard-to-find LEGO sets, thousands of loose bricks, and an ever-changing lineup of unique minifigures. Kids love the build tables and treasure-hunt browsing, while adult collectors appreciate the rare finds. It’s the perfect mix of creativity, nostalgia, and family fun—truly a neighborhood standout.
The Brick Pub & Grill: A friendly neighborhood pub with a strong community vibe. Whether you’re catching a game, enjoying trivia nights, or grabbing comfort-food favorites, The Brick offers approachable food, local beers, and warm service. It’s one of those spots that feels like a second home—perfect for casual dinners and Sunday afternoons.
Mixed Bag MKE: A curated boutique offering a mix of gifts, local art, apparel, accessories, and fun surprises. Every visit feels different thanks to their constantly refreshed, eclectic selection. They highlight many Wisconsin makers and small brands, making it a go-to for unique gifts or pieces you won’t find anywhere else.
MDRN Wellness: MDRN Wellness brings a fresh, contemporary approach to health and self-care on the North Shore. Offering services like IV hydration, wellness injections, and personalized treatments designed to boost energy, immunity, and overall wellbeing, this modern studio focuses on helping clients feel their best from the inside out. The space is clean, calming, and welcoming—perfect for anyone looking to recharge, recover, or prioritize their health in a supportive, professional environment.
Honey Bee Games: Honey Bee Games is a welcoming, family-friendly game shop that brings people together through tabletop fun. With shelves filled with board games, puzzles, trading cards, miniatures, and RPG essentials, it’s the kind of place where beginners and seasoned gamers both feel right at home. The staff is knowledgeable and genuinely passionate about helping customers find the perfect game — whether it’s a cozy night-in pick, a party game, or a strategic challenge. Their events, tournaments, and community game nights make Honey Bee Games a true gathering place for local families, friends, and hobbyists.
Honeycomb Salon: Honeycomb Salon is a bright, welcoming studio known for its modern style, warm atmosphere, and client-centered approach. Their talented stylists specialize in custom color, precision cuts, and trend-forward techniques while still keeping everything approachable and personalized. The space feels fresh and uplifting, perfect for anyone looking for a confidence boost, a total transformation, or simply a relaxing self-care moment. Honeycomb’s blend of creative expertise and community-driven service makes it a standout beauty destination on the North Shore.
Jobea Bakes: is a Milwaukee-based cottage bakery specializing in whimsically modern cakes and custom treats for all occasions.
Check out more Small Businesses that are North Shore Chamber Members HERE!
How You Can Support Local
Supporting the community doesn’t always mean spending big. Here are simple ways to make a difference:
- Choose a local café instead of a chain for your morning coffee.
- Share posts from local businesses on social media.
- Attend neighborhood events or markets.
- Buy gift cards for future use.
- Recommend your favorite shops to friends and visitors.
Every small action supports the network of creators, owners, and workers who make the North Shore special.
The North Shore’s spirit comes from the people who pour their passion into local businesses. Whether you’re exploring a new boutique, sipping coffee from your favorite café, or cheering on your local pub’s trivia team, every choice to shop small strengthens the area we love.